UX, the beloved, popular, but mistreated
2019

A book design to criticize the current usage of the term, “UX (User Experience)” by reflecting on what Don Norman meant when he first coined the term.

The book starts with the scale and proportion equal to a smartphone screen (iPhone X), then the pages dynamically change their scale, shape, and dimensionality as the book progresses to represent Norman’s idea that “User Experience” is every aspect that is involved in a user’s journey beyond the screen.